White Claw launches electrolyte-enhanced 0% Alcohol: ‘It’s a fundamentally new kind of drink for every kind of adult drinker that could only come from White Claw’ 08-Dec-2023 By Rachel Arthur Hard seltzer pioneer White Claw is launching White Claw 0% Alcohol in the US in January: ‘a radically new beverage’ that is designed to combine White Claw flavors with hydrating electrolytes while replicating the complexity of alcohol.